5 Nov 2015, 12.30 – 14.00
Travel Tech Theatre

More and more, brands and destination management companies do create marketing campaigns with bloggers or other online influencers. This seminar focused on the key elements that are the foundation of a successful campaign. The session showed how a company can work with bloggers and other online influencers effectively to create a campaign  which is not expensive and maximises your budget. The speakers of this seminar were Keith Jenkins, Melvin Boecher and Nicholas Montemaggi from the company Iambassador and Mariette du Toit-Helmbold from Destinate.

 

 

 

 

 

 

 

 

 

 

 

 

 

Due to professional travel bloggers a few things are changed in the travel industry. A popular blogger can do a lot for a business, they can create publicity, so more visitors! They are part of the distribution of a company as well. Content has become the new advertising and print media is not that big anymore. But content must be educating, entertaining, relevant, informative and be based on behavior.
During the presentation the speakers gave some example about companies that are working together with bloggers. One example is “VisitBritain”, they work together with three bloggers from the USA to promote ideas and tips about what to do in the UK. They are using the influences to get more visitors. Bloggers are storytellers and therefore influencers and those influences can inspire the travelers.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Print media is actually “dead” and companies should really make use of bloggers or other online influencers. They have to look at what the customer demands. I think print will still survive, but it will be less, because people are using more online things. I think it's good when travel companies will work together with travel bloggers, because those bloggers are also a kind of distribution channel and they can promote their trips.